Krafton Launches Mini Life: Social Avatar World

Krafton has launched (without much fanfare) one of their first collaborative mobile game titles (via the KRAFTON GAME UNION) on the Apple App Store (iOS) and Google Play.

If I hadn’t read Inven Global (where the official PR was posted), I wouldn’t have known about its launch (Krafton really needs to hire better marketing since even MISTOVER is flying way under the radar).

Mini Life is a completely non-violent game world where players actively participate to make a name for themselves by becoming the coolest person on the block. With over a billion ways to customize their avatars and over 3,000 fashion items to take it to the next level, players will be able to find endless reasons to join the fun every day. Taking the incredible customization one step further, players will be able to create their own unique mansions and gardens that will be sure to impress the neighbors.

It’s like a less complex (and mobile) version of The Sims where it is mostly about playing “dress up avatar” since yes, one of the big money makers in many games are cosmetics and vanity pixels.  It remains to be seen if the artstyle in this game catches on (TBH, it’s not unique enough).

The other mobile project that Krafton has been working on is Project BB.  Some of these games that the KRAFTON GAME UNION are coming out with are an attempt to appeal to different audiences and find the next big thing that has no ties to PUBG or TERA.  Ascent: Infinite Realm (has no official launch date – they held an application round for the second Korean beta test but have not announced the actual date either) likewise follows a similar theme (though datamining shows there are crossover cosmetic assets from PUBG and mostly TERA) where its theme (Steampunk influence), visuals and combat has its own style.