The above comes on the heels of their G-STAR 2018 display which highlighted their many failed projects (ones that made it to market and others failed to reach that point). It’s basically a continuation of their marketing the new brand (since they don’t have much to actually unveil as far as new titles).
It’s alright to fail so long as lessons are learned in the process and taken to heart in the next project. Continuing to make the same mistakes though… I am looking at this from the perspective of two subsidiaries in the KRAFTON GAME UNION; their Bluehole studio (which handles A:IR and TERA) and their North American publishing subsidiary, En Masse Entertainment.
What I see is a company that still does not know how to handle the success of PUBG. PUBG Corp (previously known as Bluehole Ginno) started off with 30 people and now has 800 (the entirety of Krafton employs 1800 people now). While the company has expanded (swanky new offices and filling them with bodies), where are the actual results?
