Years after such official merchandise has long been sold domestically in China, miHoYo (HOYOVERSE) has finally opened a merchandise store on Amazon’s US site for some of these physical collectibles. Until the 24th, they are running an “event” which will offer discounts on many of the items. It remains to be seen if they will expand this to other countries or partner with retailers more specific in those countries.
The caveat since the opening on the 15th however, is that “technical difficulties” have plagued the sale of any item (everything has shown up as unavailable and remains so as of this posting). I am expecting them to make a good sum of money from this. The positive is making this stuff more easily accessible/available outside of China/Asia (true, for those who were previously buying/importing/selling this stuff on eBay for a huge markup, this will detract from their cottage market).
UPDATE: merchandise is now online.
The only official merchandise I had purchased previously was the Paimon figure (box pictured below) since I was able to get it back near release at a reasonable cost (everything else tended to be outrageously marked up though).
