Neowiz announces Bless Online going Free-to-Play

Just 5 months into its early access launch, Neowiz has decided to go F2P (much of this due to the loss of the majority of the playerbase; nearly 35K peak at launch down to an average of 800 across two regional servers).

https://steamcommunity.com/games/681660/announcements/detail/1687053096172202791

This is in addition to the official launch date of October 23rd.  This change of course negates the business rationale for going B2P to begin with which was the removal of cash shop items/game mechanics that were deemed P2W (or Pay-to-Convenience).  There really isn’t much more I can say that I haven’t said before regarding this terribly handled cash grab.

Players shouldn’t be surprised to see the reintroduction of those cash shop items after the game has officially launched.